IKEA
HEJ JIBBÖB

IKEA recently presented a brand story room called IKEA Hej Jibbop based on public’s high attention to Muk Bang (Eating broadcast) and Cook-Bang (Cooking broadcast).
It is IKEA designed kitchen and dining area to reflect the meaning of valuable times people had at their kitchen and dining room.
The place is decorated with various newly introduced dishes and utensils of IKEA. Guests of Hei Jibbop can have fun with their family or friends by making foods and dining together at the story room.